GreenBuild Blog
Monday, January 30, 2012
Green Building Megatrend Predictions by Jerry Yudelson Featured in Builder Magazine
Jerry Yudelson—dubbed “the godfather of green”, by Wired magazine—unveiled a list of 10 other green megatrends destined for growth in 2012, both in the U.S. and abroad. And while, like the rest of the home building industry, green building will certainly face headwinds in coming days—such as squeezed budgets among families and governments—the market is poised for growth, he says. “You make money if you go green. If you don’t go green, you’re at a marketplace disadvantage.”
Read the full article at builderonline.com
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Saturday, January 28, 2012
Green Trends for 2012: LEED, Net-Zero Energy and Green Schools
Green building in all U.S. construction sectors will continue its rebound this year as the economy struggles to return to pre-recession levels. While the slowdown in commercial real estate projects and funding has definitely put a crimp in many green building projects, interest does remain high for green school construction.
Jerry Yudelson, principal at Yudelson Associates, a Tucson, Ariz.-based green building consulting company and the author of 12 books on green buildings, sustainable development and water conservation, says the latest green trend remains going through the process of becoming LEED certified.
“It doesn’t sound like a big deal, but K-12 has been lagging particularly in that area,” he says. “Higher education has pretty much been on board for quite some time. In the university arena, everyone wants to do LEED gold or platinum building going forward. And we’re finding that many universities are doing sustainability master plans that cover residential, foodservice, operations, transportation and more.”
For K-12 schools, green building has been slower, largely because it can take five or more years for a school to be built after the budget has been approved, he says. Many school districts are also in cost-cutting modes making it difficult for school architects to design good green projects without spending extra money.
“And, there’s always a retired contractor on the budget committee who is convinced the school is spending too much money,” Yudelson adds. “You should be building a school for a lifespan of 50 to 75 years that’s worth an extra investment.”
He also says that it wasn’t until a few years ago that the United States Green Building Council put together a green schools initiative that things started to move.
“The key has been leadership at the national level that has been pushed down to the local level. This was the extra boost that got people to realize that we are building these schools for the most vulnerable population — kids — in terms of asthma and air quality. So why can’t we put solar on the roof, measure our energy use and make it part of the energy instruction?”
Read the full article at School Construction News online »
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Thursday, January 19, 2012
Jerry Yudelson: A National Leader in Green Building Marketing Communications
In the current issue of The Marketer, the national magazine of the Society for Marketing Professional Services, longtime doyenne of professional services marketers, Joan Capelin, identifies Jerry as one of three national leaders in green building marketing communications. Read this excerpt from her article, and contact Jerry to help with your professional services sustainability and green building marketing needs.
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Friday, January 06, 2012
Jerry Discusses Net Zero Energy Greenbuilding at 2011 Greenbuild Toronto
In this video clip, Jerry discusses the business case for net zero buildings, something he presented first in March 2011, in an article for the annual White Paper of Building Design & Construction magazine. The key point is that the business case varies dramatically by the type of user and purpose of the building. Secondarily, the key elements of the business case include tangible and intangible aspects of a project, for example energy savings (tangible) and marketing/PR benefits (largely intangible). The third point is that some benefits are not obvious at first glance, for example, creating a net zero building may enhance investor interest in a for-profit project, or for a college may increase interest by potential students. The key issue here is that the extra cost of such a project can be offset by a variety of real and potential benefits, all of which merit careful consideration and often require further study of the impact of the project on its many stakeholders.
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