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Friday, January 23, 2009

Yudelson Book Named Among Ten Best Architecture Books of 2008

Jerry Yudelson, Marketing Green Building Services: Strategies for Success (Architectural Press, $50). Weinstein writes, “Once you overcome the fact that Yudelson’s writing style owes more to Zig Zigler than to Zola (what marketing maven wouldn’t that describe?) you begin to realize that this book offers invaluable tips on how to sell your green services. You can argue about his futurist projections about how the architecture market will turn into a brighter shade of monetary and ecological green in the near future, but he’s the most pragmatically grounded of futurists.” If you have anything to do with architecture, engineering or construction, this book is an indispensable resource for finding new business in this time of recession.

Posted by Jerry on 01/23/2009 at 09:37 AM

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Monday, November 24, 2008

Green Building through Integrated Design Reviewed

Green building consultant Jerry Yudelson, PE, LEED AP’s Green Building Through Integrated Design (McGraw-Hill Professional, $65) details an integrated process for planning, designing, constructing, and operating high-performance green buildings. Key industry players�including leading architects, engineers, builders, developers, and building owners�reveal through interviews their issues, challenges, and problem-solving techniques, and real-world examples and case studies illuminate core principles and practices.

Posted by Jerry on 11/24/2008 at 07:54 AM

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Saturday, November 15, 2008

Yudelson Illuminates Green Building in Entrepreneur Magazine

In the Entrepreneur magazine article, Yudelson says contractors who want to go green need to educate themselves about the latest trends in the market and get the word out. He suggests these tactics for marketing your green construction business:
* Name it and claim it. Find something you can make your own.
* Hit the green scene. Be visible to people who care about green buildings.
* Green your own business. Green builders need to walk their talk. Consider hybrid cars and biodiesel trucks for transportation. The more sustainable vehicles will reinforce your green brand as you drive them around town.

Posted by Jerry on 11/15/2008 at 06:15 AM

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Tuesday, February 19, 2008

The Green Building Revolution Accelerates

According to U.S. Green Building Council statistics, in 2007, there was nearly an 80 percent growth in cumulative Leadership in Energy and Environmental Design (LEED)-registered and certified projects, on top of more than 50 percent cumulative growth in 2006. Essentially, the cumulative number of LEED registered and certified projects has increased 270 percent since the end of 2005! What does this mean for you? If you’re not doing LEED projects today, your competitors are, and they’re gaining the experience and expertise to get those projects in the future. See the balance of my article in February issue of Environmental Design & Construction.

Posted by Jerry on 02/19/2008 at 10:41 AM

This entry has been viewed 744 times.