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Monday, March 23, 2009
The Revolution in Property Management: Chapter 14 of The Green Building Revolution
Green building advocates realized early on that existing developments represent a major opportunity for achieving energy and water savings and reducing the overall environmental impacts of building operations. After all, in any five-year period, new construction and major renovations affect only a small fraction of the existing building stock. As a result, the USGBC created the LEED for Existing Buildings (LEED-EB) standard in 2004, as a means to benchmark building operations against a variety of sustainability criteria. By the end of 2006, nearly 250 projects had registered to participate in LEED- EB, and about 40 had been certified. Compared with the success of the LEED- NC program, this program has had a slow start. Nevertheless, there is considerable evidence that the LEED-EB program is poised to take off, as more organizations begin to track their carbon footprint and attempt to reduce it.
This is an excerpt from Jerry Yudelson’s book, The Green Building Revolution.
To read the entire chapter, click here to download the PDF version.
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Monday, March 09, 2009
The Business Case for Green Buildings: Chapter 3 of The Green Building Revolution
The business case for commercial green buildings is simply stated: if your next project is not a green building, one that’s certified by a national third-party rating system, it will be functionally outdated the day it’s completed and very likely to under perform the market as time passes. That bold statement has been echoed by a well-known real-estate expert, who bluntly claimed that trillions of dollars of commercial property around the world would soon drop in value because green buildings are going mainstream and would render those properties obsolete. In a meeting in Sydney, Australia, in 2007, the head of Australia’s Property Council, representing the entire development industry, claimed that no large developer in that country would ever start another project that wasn’t going to be at least LEED Silver (Australia Four Green Stars) certified. Within two years, the business case for green buildings is going to be part of “business as usual.” Jerry Lea of Houston-based Hines, a strong proponent and developer of ENERGY STAR and LEED buildings, says,“I think sustainable is here to stay. I think the definition of ‘Class A’ buildings very soon will include sustainable design and probably LEED certification.” Richard Cook, a prominent architect in New York City, says, “In five years, it will be clear that buildings not reaching the highest standard of sustainability will become obsolete.”
This is an excerpt from Jerry Yudelson’s book, The Green Building Revolution.
To read the entire chapter, click here to download the PDF version.
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Friday, January 23, 2009
Yudelson Book Named Among Ten Best Architecture Books of 2008
Jerry Yudelson, Marketing Green Building Services: Strategies for Success (Architectural Press, $50). Weinstein writes, “Once you overcome the fact that Yudelson’s writing style owes more to Zig Zigler than to Zola (what marketing maven wouldn’t that describe?) you begin to realize that this book offers invaluable tips on how to sell your green services. You can argue about his futurist projections about how the architecture market will turn into a brighter shade of monetary and ecological green in the near future, but he’s the most pragmatically grounded of futurists.” If you have anything to do with architecture, engineering or construction, this book is an indispensable resource for finding new business in this time of recession.
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Monday, November 24, 2008
Green Building through Integrated Design Reviewed
Green building consultant Jerry Yudelson, PE, LEED AP’s Green Building Through Integrated Design (McGraw-Hill Professional, $65) details an integrated process for planning, designing, constructing, and operating high-performance green buildings. Key industry players—including leading architects, engineers, builders, developers, and building owners—reveal through interviews their issues, challenges, and problem-solving techniques, and real-world examples and case studies illuminate core principles and practices.
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