Is Going Green Worth The Trouble?

A recent study showed that only 66 percent of building professionals surveyed thought certification was worth the trouble, down from 76 percent a year ago. USGBC stats show that only 13 percent of all projects registered to date have been certified. Even allowing for two years to build and certify, the number of certified projects is still less than half the registered projects at the end of 2006. What are all the 81,000 LEED Accredited Professionals doing with their time?

I’m only pointing this out because the biggest challenge for green buildings, whether new or existing, is to build green on a conventional budget, a process I’ve dubbed “frugal green.” Most teams are not willing to change their approach to projects to get this done, using the process of integrated design that’s the basis for my latest book, Green Building through Integrated Design. Check out my press release on Frugal Green to see what I recommend for Building Teams. The key issue is the building professionals have got to become advocates for high-performance building or we’ll never start reducing the growth of carbon dioxide in the upper atmosphere. For example, US carbon dioxide emissions increased 1.3 percent last year, even as the economic slowdown was worsening, on top of a 1.4 percent increase in 2007.

Posted by (JavaScript must be enabled to view this email address) on 03/05/2009 at 07:00 PM

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Next entry: The Business Case for Green Buildings: Chapter 3 of The Green Building Revolution

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