GreenBuild Blog
Monday, December 04, 2006
Green Building and Sustainability Consulting
Sometimes a green building and sustainability consultant gets to eat the food he recommends to others. As a consultant focused on marketing green buildings and green building services, it’s been people asking me, “Who are your target clients?” Anyone who’s started a new business knows that the early-stage clients often define the enterprise for a considerable time, yet are indispensable. The marketplace tells each business what it wants most, in terms of what it’s willing to pay for. In the case of Yudelson Associates, it’s market intelligence, good business advice and a “hands on” approach to delivering it. Our clients to date include venture capital firms; very large and very small developers; architects and engineers wanting advice on green building marketing; projects looking for design assistance; a large building products manufacturer; organizations seeking an insightful speech or inspiring workshop; a university or a company trying to implement a sustainability program; and the list goes on. In each case, we’re trying to meet our corporate vision: “growing the business of green building,” allowing each client to contribute to that idea. It’s like jazz in a way, a central theme, with a lot of riffs. What are your experiences of growing a business?
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