GreenBuild Blog
Saturday, May 12, 2007
Green Building Follows the Money Trail, Consultant Says
Beyond a focus on energy efficiency, major real estate investors have begun to invest in green buildings, with 41 percent already having them in their portfolio, and another 27 percent planning to do so, say Professor Gary Pivo of the University of Arizona. This proves what I’ve been saying for the past two years, that green buildings have a sound business case to make and should be in every company’s portfolio. As one example, the world’s largest warehouse developer, ProLogis, is focused on sustainability. Green building marketers, architects and consultants should become bolder in making the business case for green buildings to their clients. It’s no longer a “leadership” act, but rather a business imperative, lest developers get left behind in the general stampede to green building development.
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