GreenBuild Blog
Green buildings can stop global warming. Marketers, pay attention!
Saturday, March 24, 2007The McKinsey Consultants report, “A Cost Curve for Greenhouse Gas Reduction” shows that green building measures such as greater building envelope energy efficiency, more efficient lighting, etc., can supply up to 25% of the carbon reductions needed to slow global warming, with a net POSITIVE life-cycle cost. Marketers of green buildings should pay attention!
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