Thursday, March 29, 2007
Home, Sweet Green Home
The NAHB annual green home conference in St. Louis, with about 300 in attendance, showed me that green homes are ready to hit the mainstream home building and home buying market. Consulting with a small custom home builder, we discussed how to market green homes to the consumer. Lots of good product activity, including solar panels, structural insulated panels and all types of energy conservation systems. Harvey Bernstein of McGraw-Hill presented the results of a recently concluded survey of green homebuyers. Bottom line: green home buyers are better educated, wealthier, 25-44 and tend to cluster in the South and West. Satisfaction with their homes is very high. More on this survey later.
Posted by Jerry on 03/29/2007 at 08:54 AM
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