Jerry Discusses Net Zero Energy Greenbuilding at 2011 Greenbuild Toronto
In this video clip, Jerry discusses the business case for net zero buildings, something he presented first in March 2011, in an article for the annual White Paper of Building Design & Construction magazine. The key point is that the business case varies dramatically by the type of user and purpose of the building. Secondarily, the key elements of the business case include tangible and intangible aspects of a project, for example energy savings (tangible) and marketing/PR benefits (largely intangible). The third point is that some benefits are not obvious at first glance, for example, creating a net zero building may enhance investor interest in a for-profit project, or for a college may increase interest by potential students. The key issue here is that the extra cost of such a project can be offset by a variety of real and potential benefits, all of which merit careful consideration and often require further study of the impact of the project on its many stakeholders.
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