Yudelson Book Named Among Ten Best Architecture Books of 2008
Jerry Yudelson, Marketing Green Building Services: Strategies for Success (Architectural Press, $50). Weinstein writes, “Once you overcome the fact that Yudelson’s writing style owes more to Zig Zigler than to Zola (what marketing maven wouldn’t that describe?) you begin to realize that this book offers invaluable tips on how to sell your green services. You can argue about his futurist projections about how the architecture market will turn into a brighter shade of monetary and ecological green in the near future, but he’s the most pragmatically grounded of futurists.” If you have anything to do with architecture, engineering or construction, this book is an indispensable resource for finding new business in this time of recession.
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