Green Building Books & Resources

Jerry Yudelson has written more green building books than anyone. Each book presents case studies, anecdotes and concrete facts that offer inspiration and encouragement for any green building initiatives. Jerry's first three books virtually invented the field of green building marketing, and the next five continue to expand the reach of the green building message.

From developers and government officials to corporate decision-makers and educational leaders, each of the titles below addresses a specific needs in the green building industry. Please use the links below to learn more, and when you find the best green building book for you, click on the link to find the best place to order it.

Green Building Books

Green Building Through Integrated Design Written by one of the foremost experts in the green building community, this November 2008 book provides a detailed overview of how to organize the entire green building process - from concept, design, and construction through certification and operations, to deliver high-performance green buildings on conventional budgets. More Information  |  back to list

Choosing Green: The Home Buyers Guide to Good Green Homes Drawing from the expertise of dozens of homebuilders, homebuyers, government officials and green home experts, Choosing Green deftly helps you consider everything you'd want to know to buy a new green home, with easy-to-use tables, charts, maps, score sheets and checklists. More Information  |  back to list

Green Building A to Z: Understanding the Language of Green Building The first book for anyone interested in understanding green buildings and technology. Entertaining and concise definitions of 108 key terms. More Information  |  back to list

The Green Building Revolution The first chronicle and spirited manifesto of the green building movement that is changing the practices of architecture, engineering, development and building management. More Information  |  back to list

Marketing Green Buildings Services: Strategies for Success A complete reference for principals, senior associates and marketing directors at architectural, engineering and construction firms. More Information  |  back to list

Developing Green: Strategies For Success A primer for developers on making the business case for green buildings, with a focus on commercial office and mixed-use projects. Includes CD of case studies. More Information  |  back to list

Marketing Green Buildings: Guide for Engineering, Construction & Architecture This resource updates and expands the subject of green building marketing to cover Energy Star projects and the LEED-EB and LEED-CI rating systems. More Information  |  back to list

The Insider's Guide to Marketing Green Buildings The strategies, data, tools and techniques you need to succeed at marketing green buildings, products, and sustainable design and construction services. More Information  |  back to list

Free Resources

Green Jobs White Paper

Because of the Obama stimulus package, green jobs are getting lots of buzz in the news. But there’s a variety of ways to define this complex subject, and Jerry Yudelson offers important insights. For example, he explains which green jobs will make the biggest difference in terms of their benefits for both the economy and the environment.
Download the Green Jobs White Paper (PDF 380KB)

NAED Releases White Paper on How to Profit from Green Market Opportunities

Yudelson Associates has authored a new white paper for The National Association of Electrical Distributors (NAED), Green Goes Mainstream: How to Profit from Green Market Opportunities. The study details current trends in the energy efficiency market, and the closely related green building and renewable energy markets. When customers ask their electrical distributor 'what can you do to make my building green?' this study will provide cogent and convincing answers.
Download the White Paper's Executive Summary (PDF 500KB)
For more information, visit NAED.org

MCERF Releases Study on European Green
Building Technologies!

The Mechanical Contractors Education and Research Foundation has just released an informative and enlightening study developed by Yudelson Associates that describes green technologies being practiced in Europe that can be used in the U.S., including chilled beams and active or dynamic facades.
Download this report (PDF 3.8MB)

ICSC Research Report: Developer Sustainability Programs

This article explores the way in which three shopping center developers - two European and one American - are pursuing their green agenda. While the pathway that each is taking differs, some common themes emerge. CEO leadership,effective communication, a commitment to training, evaluation of completed green projects, and 'greening' its corporate operations are all important ingredients for success.
Download this report (PDF 330KB)

Green Building Incentives That Work: A Look at How Local Governments Are Incentivizing Green Development

The NAIOP Yudelson Associates fall 2007 report provides a complete look at local incentives for green development. This is one of our most requested reports. Free.
Download this report (PDF 750KB)

ICSC Report: Letting the Sun Shine on the Retail Sector

More Retailers Explore Solar Power

More retailers are getting aboard the solar-power train. With the advent of third-party financing partnerships, putting solar power on a building roof allows companies to buy renewable electricity without incurring the upfront capital costs. This article explores what some retailers are doing today and presents the current economics of solar power.
Click here to download this report (PDF 370KB).

ICSC Report: LEEDing the Retail Sector Green

Exploring the Progress and Possibilities of Sustainable Development

Green buildings have come of age. Cumulative project registrations under the US Green Building Council's "Leadership in Energy and Environmental Design," or LEED, rating and certification system increased 50% in 2006 compared with 2005, and finished project certifications increased 67%. However, the retail sector has been slow to participate in this "green building revolution." This research report presents the business case for green buildings in the retail sector, presents some representative cost data, and profiles some of the innovative projects that are convincing other retailers to use green building features and ratings.
Click here to download this report (PDF 142KB).

White Paper: The GIST Toolkit

Yudelson Associates has developed a special expertise in higher education for sustainability programming and planning. In 2006, we introduced the GIST Toolkit to higher education at the first annual conference of the Association for the Advancement of Sustainability in Higher Education (AASHE). The GIST Toolkit is a family of methods and methodologies that help colleges and universities Gain Impact and Save Time in sustainability efforts. Please contact us for further information and to see how you might use this advanced sustainability planning tool in your institution, or click here to download our free white paper which outlines the GIST Toolkit (PDF 600KB).