Green Building Books & Resources
Jerry Yudelson has written more green building books than anyone. Each book presents case studies, anecdotes and concrete facts that offer inspiration and encouragement for any green building initiatives. Jerry's first three books virtually invented the field of green building marketing, and the next five continue to expand the reach of the green building message.
From developers and government officials to corporate decision-makers and educational leaders, each of the titles below addresses a specific needs in the green building industry. Please use the links below to learn more, and when you find the best green building book for you, click on the link to find the best place to order it.
Green Building Books
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Written by one of the foremost experts in the green building community, this November 2008 book provides a detailed overview of how to organize the entire green building process - from concept, design, and construction through certification and operations, to deliver high-performance green buildings on conventional budgets.
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 Choosing Green: The Home Buyers Guide to Good Green HomesDrawing from the expertise of dozens of homebuilders, homebuyers, government officials and green home experts, Choosing Green deftly helps you consider everything you'd want to know to buy a new green home, with easy-to-use tables, charts, maps, score sheets and checklists.More Information | back to list |
 Green Building A to Z: Understanding the Language of Green BuildingThe first book for anyone interested in understanding green buildings and technology. Entertaining and concise definitions of 108 key terms.More Information | back to list |
 The Green Building RevolutionThe first chronicle and spirited manifesto of the green building movement that is changing the practices of architecture, engineering, development and building management.
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 Marketing Green Buildings Services: Strategies for SuccessA complete reference for principals, senior associates and marketing directors at architectural, engineering and construction firms.
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 Developing Green: A primer for developers on making the business case for green buildings, with a focus on commercial office and mixed-use projects. Includes CD of case studies.
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 Marketing Green Buildings: This resource updates and expands the subject of green building marketing to cover Energy Star projects and the LEED-EB and LEED-CI rating systems.
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 The Insider's Guide The strategies, data, tools and techniques you need to succeed at marketing green buildings, products, and sustainable design and construction services.
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Free Resources
Water Efficiency Technologies for Mechanical Contractors: New Business Opportunities
Yudelson Associates' latest report, "New Water Technologies for Mechanical Contractors," highlights changes in water conservation practices that are creating unprecedented opportunities to reduce water use in cities by 305 or more.
Download this report (PDF 990KB)
Trend Watch: Oro Valley Receives LEED-CS
Silver Certification
For the first time in Arizona history, a major retail project is delivering green for the state. Vestar Development
Co.’s Oro Valley Marketplace has earned Silver LEED certification from the U.S. Green Building Council,
marking it the first retail project in the state to earn the designation, and one of the first in the Southwest.
Download this Trend Report (PDF 140KB)
The Business Case for Green Buildings
In his article for the Union Real Estate Investment AG, Hamburg, Germany, Jerry Yudelson demonstrates how the business case for green buildings rests on five legs: economics, risk management, marketing, government relations and employee relations. Most people look only at the economic benefit of savings on energy costs, neglecting the mounting evidence that green buildings return higher rents, offer faster letting, secure greater occupancy and generate higher resale value. In an economic environment where quality is foremost, green buildings offer higher quality at modest additional cost.
Download the Business Case for Green Buildings (PDF 140KB)
LEEDing Retail to Greener Pastures
The U.S. Green Building Council (USGBC) will soon launch two new LEED rating systems for the retail sector covering both commercial interiors and new construction/major renovations. Categories for concern are broader than just energy saving and carbon mitigation, and the scoring system recognizes the unique characteristics of retail sector buildings.
In this just published research report, Jerry Yudelson lays out how to take advantage of the forthcoming release of the new LEED for Retail rating system, including both new construction and tenant improvements.
Download this report (PDF 170KB)
Green Jobs White Paper
Because of the Obama stimulus package, green jobs are getting lots of buzz in the news. But there’s a variety of ways to define this complex subject, and Jerry Yudelson offers important insights. For example, he explains which green jobs will make the biggest difference in terms of their benefits for both the economy and the environment.
Download the Green Jobs White Paper (PDF 380KB)
NAED Releases White Paper on How to Profit from Green Market Opportunities
Yudelson Associates has authored a new white paper for The National Association of Electrical Distributors (NAED), Green Goes Mainstream: How to Profit from Green Market Opportunities. The study details current trends in the energy efficiency market, and the closely related green building and renewable energy markets. When customers ask their electrical distributor 'what can you do to make my building green?' this study will provide cogent and convincing answers.
Download the White Paper's Executive Summary (PDF 500KB)
For more information, visit NAED.org
MCERF Releases Study on European Green
Building Technologies!
The Mechanical Contractors Education and Research Foundation has just released an informative and enlightening study developed by Yudelson Associates that describes green technologies being practiced in Europe that can be used in the U.S., including chilled beams and active or dynamic facades.
Download this report (PDF 3.8MB)
ICSC Research Report: Developer Sustainability Programs
This article explores the way in which three shopping center developers - two European and one American - are pursuing their green agenda. While the pathway that each is taking differs, some common themes emerge. CEO leadership,effective communication, a commitment to training, evaluation of completed green projects, and 'greening' its corporate operations are all important ingredients for success.
Download this report (PDF 330KB)
Green Building Incentives That Work: A Look at How Local Governments Are Incentivizing Green Development
The NAIOP Yudelson Associates fall 2007 report provides a complete look at local incentives for green development. This is one of our most requested reports. Free.
Download this report (PDF 750KB)
ICSC Report: Letting the Sun Shine on the Retail Sector
More Retailers Explore Solar Power
More retailers are getting aboard the solar-power train. With the advent of third-party financing partnerships, putting solar power on a building roof allows companies to buy renewable electricity without incurring the upfront capital costs. This article explores what some retailers are doing today and presents the current economics of solar power.
Click here to download this report (PDF 370KB).
ICSC Report: LEEDing the Retail Sector Green
Exploring the Progress and Possibilities of Sustainable Development
Green buildings have come of age. Cumulative project registrations under the US Green Building Council's "Leadership in Energy and Environmental Design," or LEED, rating and certification system increased 50% in 2006 compared with 2005, and finished project certifications increased 67%. However, the retail sector has been slow to participate in this "green building revolution." This research report presents the business case for green buildings in the retail sector, presents some representative cost data, and profiles some of the innovative projects that are convincing other retailers to use green building features and ratings.
Click here to download this report (PDF 142KB).
White Paper: The GIST Toolkit
Yudelson Associates has developed a special expertise in higher education for sustainability programming and planning. In 2006, we introduced the GIST Toolkit to higher education at the first annual conference of the Association for the Advancement of Sustainability in Higher Education (AASHE). The GIST Toolkit is a family of methods and methodologies that help colleges and universities Gain Impact and Save Time in sustainability efforts. Please contact us for further information and to see how you might use this advanced sustainability planning tool in your institution, or click here to download our free white paper which outlines the GIST Toolkit (PDF 600KB).
