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Developing Green: Strategies For Success

Published by the National Association of Industrial and Office Properties (www.naiop.org), in July of 2006, this book provides everything you need to know to make the business case for green buildings, especially as it applies to industrial and office projects. The 110-page trade paperback provides a CD-ROM of case studies submitted for the first NAIOP Green Development Awards in 2005. It’s a great reference for developers, lenders, brokers, appraisers, insurers and equity investors in commercial real estate, as well as architects and engineers who serve the private development market. “A must read for all developers, builders and real estate financiers...” Sustainable Industries Journal, November 2006.

Please click here to download a two-page PDF overview of this book (3.2MB)

Jerry Yudelson is a professional engineer with an MBA. He has trained 3,000 people in the LEED green building rating system, and has chaired Greenbuild, the world’s largest green building conference, for the past four years. The founder of a green building consulting firm, he is the author of three books on green building marketing and an advisor to manufacturers, venture capital firms, design firms and developers.

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The NAIOP Research Foundation retained Yudelson Associates in the summer of 2007 to investigate local government incentive programs, specifically for green buildings.

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