The Insider’s Guide to Marketing Green Buildings
The strategies, data, tools and techniques you need to succeed at marketing green buildings, products, and sustainable design and construction services.
Written by Industry Expert, Jerry Yudelson, MS, MBA, Chair of the 2004, 2005 and 2006 Greenbuild Conferences of the U.S. Green Building Council, LEED National Faculty member, and former USGBC Board Member, this comprehensive guide contains:
- More than 190 pages of informative text
- 45 tables and charts of hard-to-find information and proprietary research data
- Fifteen chapters, with up-to-date information on the use of LEED in green buildings
- Special focus on the office, school, college and health care markets
- Information on strategies by residential and commercial developers for marketing green projects
- Market size estimates for green technologies including solar, certified wood, green roofs and other emerging approaches to green building
- Clear descriptions of successful marketing strategies and approaches to selling green buildings, developments, products and services
“I wrote this book because there are thousands of us out there, trying to transform the building industry into a more environmentally responsible activity, and we’re doing it one presentation, one meeting, one design, one project, one product at a time. This book is designed to help you with this crucial work.”
Jerry Yudelson
- Download the Table of Contents (PDF 50KB) »
- Download a Sample Chapter (PDF 250KB) »
- More About the Author »
Other insiders say…
“Green buildings are all about design elegance, high-performance and cost-effective design. Jerry reminds us all that the definition of good design is economy of means, doing for one dollar what any fool can design for two. I’ve used his insights and ideas on marketing and people strategies in building our firm to serve the emerging green buildings era.”
Kevin Hydes, P.Eng.
President, Keen Engineering, Vancouver, BC, Canada
“A timely resource for anyone in the design and building industry looking to understand how to speak the full ‘Green’ language and effectively communicate value and benefits to prospective clients.”
Randy Cook, AIA
Principal, Thomas Cook Fitzgerald Architects, Tacoma, WA
“Yudelson offers clear and concise information that will help our professional service firm market its services to the green building marketplace.”
KS, Nashville, TN
