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Marketing the Green Message
Fri, September 30, 2005 - 7:50:00
A new book provides tools for designers to market sustainable practices to clients.
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A Strong Case
Thu, September 15, 2005 - 7:56:00
Need information to back up your Green Building Claims.
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Predicting the Growth of Green Buildings Using “Diffusion of Innovation Theory”
Thu, September 01, 2005 - 8:04:00
How can we best understand the dynamics of the Green Building Market? This paper uses the theory of “diffusion of innovations” to understand this phenomenon. This article was accepted for the International SB ‘05 conference in Tokyo, September 2005.
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