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Groundbreaking Green Building Book Makes the Case for Successful Green Building Marketing

Jerry Yudelson, leading green building consultant and green building speaker, has a new book which provides proven marketing success formulas for architects, engineers, contractors and owners who want to ensure success in the rapidly growing green building industry.

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Green Building Articles

Forward into the Past?

I thought of titling this column, “Back to the Future,” in honor of older technologies for buildings being rediscovered and re-purposed, such as daylighting for health and vitality, natural ventilation instead of forced drafts, operable windows to catch a spring breeze and even radiant floor heating to warm all those cold feet. With modern sensors, electronic control technologies and building automation systems, we can make just about any technological system for building comfort perform well. But sustainability in and for the built environment requires a greater leap of the imagination and a broader understanding of the human purpose. 
Click here to read this article at iGreenBuild.com.

Green Transformation Requires New Ways of Thinking

Green building is hot, and one of it’s leading evangelists is Jerry Yudelson, P.E. The founder of a green building consultancy, Yudelson Associates in Tucson, Arizona, and author of the recently released Green Building A to Z shared his ideas with PE about the professional engineer’s role in going green.
Download Jerry’s interview with the journal of the National Society of Professional Engineers.

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