Green Build Bulletin | April, 2007
Green Homes Building Momentum
At
the 9th annual NAHB national green building conference in St. Louis in
March, we heard from McGraw-Hill VP Harvey Bernstein about the rapidly
expanding $2 billion market for new green homes. Home buyers were
85% happier in their new green home vs. their previous home. 28% first
heard about green homes from other people (the power of WOM – word
of mouth) vs. 20% from television, the next highest source. Home energy
costs matter, motivating 63% of the green home buyers.
Watch our blog www.greenbuildconsult.com/blog and stay subscribed to this e-newsletter for more details as this story unfolds.
Awards & Green Building: “And the Greenie goes to…”
Hollywood’s Oscars inspired Jerry’s published perspective on
the importance of not giving awards to any green building design project
that is not LEED-certified. Read
it now at iGreenBuild.com.
Yudelson Associates Project Profiles
For a major manufacturer of building products, Yudelson Associates provided three months of hands-on consulting for the corporate sustainability task force. During this assignment we helped the company define how their product line would fit with the world of green building. Result: a very successful new set of marketing materials and a presentation training for the sales force, covering how to “sell green” knowledgably without claiming too much.
Mr. Yudelson was also retained by VCBO Architects and Westminster College to facilitate an “eco-charrette” that supported the early design process of a new science building that is to be built on the 130-year-old campus in Salt Lake City. With full participation from the faculty, staff and design team, Yudelson helped the organization come up with many good ideas that will be developed further by the design and construction team.
A Leader in Green Building Keynotes
Jerry
Yudelson has become one of the most sought after keynote speakers and
workshop leaders in the green building market.
He will be on the road most of the second quarter including presentations at the following events: Green marketing workshop for the US Green Building Council, Cincinnati chapter; Swinerton Builders Green Conference in Los Angeles and San Diego; Pacific Coast Builders Conference Green Forum, San Francisco; USGBC Alaska, Juneau; University of British Columbia; University of Arizona; and three workshops in May for the Cascadia Green Building Council.
This follows a first quarter when Jerry spoke in Alaska; Sydney and Melbourne, Australia; Miami; St. Louis; and did a national webinar (online seminar) for the Society for College and University Planning (SCUP).
Click here for more information about Jerry’s keynotes and workshops.
