Green Build Bulletin | November, 2007
Groundbreaking New Book...
Marketing Green Building Services: Strategies for Success
The rapid growth in the number of green building projects does not ensure the success every marketing endeavor. Frequently, marketers and developers need to explain the reasons and the financial benefits of making a building project “green.” I strongly believe that it’s the firms that take green marketing seriously that will be the real winners.
My third green building book this year is from Elsevier/Architectural Press and it addresses this need. In fact, “Marketing Green Building Services: Strategies for Success” is the best book for getting a comprehensive treatment of the green building marketing opportunity, combining a rigorous - and up to date - factual presentation with a clear explanation of how modern marketing approaches can be used to promote green building services and projects.
Green Building Benefits Require New Ways of Thinking
I was recently interviewed by the journal of National Society of Professional Engineers. In this interview, I explain how an engineer’s role in a green building project can not only help preserve energy, but can also help promote health, comfort and productivity. Recommended reading.
Click here to download this interview.
Click here to read more articles by Jerry Yudelson.
Greenbuild 2007 a Huge Success!
As someone who’s been involved with Greenbuild since it was first the project of a small committee in mid-2001, I am just astounded how we seem to grow 50% per year! This year’s show in Chicago, with more than 20,000 people and 850 exhibit booths was truly overwhelming. If anyone doubts that “green” is mainstream, just tune into Greenbuild365 and watch the show. The highlight for me had to be the many conversations, particularly at the trade show. There are so many incredible companies with green products, systems and designs, I feel we’re just beginning to scratch the surface of innovation for green buildings. There were substantial European exhibitors for the first time, including curtain wall and solar manufacturer, Schueco, from Germany, and dynamic facade manufacturer, Somfy, from France.
Click here to read my article, The momentum builds in the US, for more details on how—with over 1,200 international visitors from more than 60 countries and a keynote from former President Bill Clinton—this year's conference witnessed the global community crossing the threshold into a new world of green building, American-style.
Top Green Jobs!
For those who may be interested, we are happy to pass along news of these opportunities:
- Publicly-traded Regency Centers is looking for a Corporate Sustainability Officer at the VP level, optional locations in DC, San Francisco (East Bay) or LA, your choice.
For further information, please click here. - A privately-held, mid-size retail design/build client of Yudelson Associates is looking for a Corporate Sustainability Director, preferably with strong architectural background, Los Angeles metro area. Great opportunity with high visibility. Contact jerry@greenbuildconsult.com with resume or statement of interest.
Please pass these along to anyone you know who would be interested.
The Yudelson Associates Blog: What's New
Friday, November 23, 2007
UAE Mandates LEED Buildings, Leads the World!
Tuesday, November 20, 2007
The Proof Is In! Green Buildings Get Higher Rents, Have Greater Occupancy, Says Just-Released Study
Saturday, November 17, 2007
Los Angeles closes in on mandating LEED buildings
Friday, November 16, 2007
Wal-Mart solar power initiative showcases California store
Click here to check out these postings and more on The Yudelson Associates Blog now!
