Understanding the Marketplace for Green Buildings and Green Building Products

Jerry’s article, “Understanding the Marketplace for Green Buildings and Green Building Products--2004 update” appears in the January 2005 issue of The Construction Specifier, the national magazine of the 20,000-member Construction Specifications Institute (CSI). The article provides a look at green technologies likely to become popular with builders and the public, and predicts areas of explosive (or sluggish) green building growth. The article shows how green technologies not only help the environment, but can also improve a building’s marketability.