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Green Building Articles

The Greening of Shopping Centers

Tue, July 22, 2008 - 6:13:00

As the green wave rolls across the shopping center industry, it is buoyed by a handful of shopping center developers that have turned the tide inside their own organizations—and made sustainability a rising priority.
Download this Chain Store Age article featuring an interview with Jerry Yudelson.

KUAT-TV Features Jerry Yudelson at Green Building Conference

Tue, July 15, 2008 - 6:15:00

Jerry interviewed by Reuters news.

Tue, July 15, 2008 - 1:34:00

Jerry visits new sustainable building center in the U.K., featured on Reuters news. (Interview starts at the 1:30 mark.)
Watch the Reuters video.

Forward into the Past?

Thu, November 29, 2007 - 4:51:00

I thought of titling this column, “Back to the Future,” in honor of older technologies for buildings being rediscovered and re-purposed, such as daylighting for health and vitality, natural ventilation instead of forced drafts, operable windows to catch a spring breeze and even radiant floor heating to warm all those cold feet. With modern sensors, electronic control technologies and building automation systems, we can make just about any technological system for building comfort perform well. But sustainability in and for the built environment requires a greater leap of the imagination and a broader understanding of the human purpose. 
Click here to read this article at iGreenBuild.com.

Green Transformation Requires New Ways of Thinking

Wed, November 21, 2007 - 1:54:00

Green building is hot, and one of it’s leading evangelists is Jerry Yudelson, P.E. The founder of a green building consultancy, Yudelson Associates in Tucson, Arizona, and author of the recently released Green Building A to Z shared his ideas with PE about the professional engineer’s role in going green.
Download Jerry’s interview with the journal of the National Society of Professional Engineers.

LEED-ing the way

Fri, October 26, 2007 - 11:29:00

In his first international column for the UK’s Building magazine website, Jerry provides an overview of the US Green building market and predicts a movement in the next year from a green building “trend” to a green building “revolution.”
Click here to read this article at Building online.

Lean and Green – The New Sustainability Paradigm

Sun, June 17, 2007 - 10:11:00

What do a Toyota Prius and a Platinum LEED green building have in common? Both are elegant solutions to a wide range of problem statements, and both come with some cost premium.  They both represent a quantum leap in quality and performance from “yesterday’s standard” to something that will be a viable product well into the future.
Click here to read this article at igreenbuild.com

Marketing Green Buildings

Wed, May 23, 2007 - 9:23:00

Marketing should not be a four-letter word for the green-building industry.  The truth is, no one really knows what engineers have accomplished on a job if they do not speak, write, and tell stories about it.  The following article offers four practical steps to green-building marketing.
Click here to read this article at hpac.com

First, Let’s Kill All The Lawyers

Thu, May 17, 2007 - 11:55:00

Shakespeare may have had it right in Henry VI: to relieve the oppression of the common person, getting rid of lawyers might be a good first step. Nonetheless, we are stuck with them, so what do they have to do with green buildings?
Click here to read this article at igreenbuild.com

The Keys to Marketing Green Building

Tue, May 01, 2007 - 9:55:00

There is no single competitive response to the growing green building market that is right for every design firm.  This series describes seven good ideas for developing a marketing strategy.
Click here to read this article csemag.com

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