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Green…and Growing

Wed, November 01, 2006 - 2:35:00

These days, more often than not, industry discussions involve the topic of sustainability.

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Outlook for Green-building Markets

Wed, November 01, 2006 - 2:31:00

The Green Building Market is developing rapidly.

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One Expert Isn’t Blue Over Energy Use at City’s Green City Hall

Wed, November 01, 2006 - 12:07:00

Click on the More Information to access article in the Seattle Daily Journal of Commerce.

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Marketing the Green Message

Fri, September 30, 2005 - 7:50:00

A new book provides tools for designers to market sustainable practices to clients.

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A Strong Case

Thu, September 15, 2005 - 7:56:00

Need information to back up your Green Building Claims.

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Predicting the Growth of Green Buildings Using “Diffusion of Innovation Theory”

Thu, September 01, 2005 - 8:04:00

How can we best understand the dynamics of the Green Building Market? This paper uses the theory of “diffusion of innovations” to understand this phenomenon.  This article was accepted for the International SB ‘05 conference in Tokyo, September 2005.

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Market Transformation For Solar Commercial/Institutional Applications

Sat, January 01, 2005 - 8:23:00

Market transformation for solar energy systems is gaining increasing importance as we enter the second decade of green building practice. This survey from 2004 shows some of the pitfalls that continue to plague the rapid adoption of solar electric systems in buildings. 

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Value Propositions for Green Buildings

Sat, January 01, 2005 - 8:18:00

Green Building “value propositions” can include both measurable and non-measurable benefits, both for the building itself and for the organization. Here is a classic analysis of the variety of approaches to making the business case for green buildings.

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