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    <title>News</title>
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    <dc:creator>sky@combridges.com</dc:creator>
    <dc:rights>Copyright 2010</dc:rights>
    <dc:date>2010-02-17T18:51:21+00:00</dc:date>
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    <item>
      <title>Green Build Bulletin | February, 2010</title>
      <link>http://www.greenbuildconsult.com/news/info/green&#45;build&#45;bulletin&#45;february&#45;2010/</link>
      <guid>http://www.greenbuildconsult.com/site/green-build-bulletin-february-2010/#When:18:51:21Z</guid>
      <description>In This Issue: Greening Existing Buildings; Green Planet. Green Keynotes.Yudelson’s Speeches Span the Globe.; LEEDing the way in Tucson; Sustainable Campus Planning White Paper : When Rivers Run Dry…; Low&#45;Impact Water Design @ Yale
Green Planet. Green Keynotes. Yudelson&amp;rsquo;s Speeches Span the Globe.
Yudelson Associates is pleased to announce that Jerry Yudelson will keynote the fourth annual Green Cities conference of the Green Building Council of Australia (GBCA) in Melbourne later this month. He will speak on February 23rd, addressing green building business and performance issues with his presentation, &#8220;If It Doesn&#8217;t Perform, It&#8217;s Not Green.&#8221;&amp;nbsp; Jerry also keynoted the first Green Cities conference in Sydney in 2007, speaking then to nearly 1,000 delegates. Jerry is adamant that, in the future, all buildings will have to perform as predicted, to meet the requirements for a green label. After Australia, this spring will find Jerry giving keynote speeches in Budapest, Hungary to the first ever Central and Eastern European green building conference in April, as well as to green building conferences in Doha, Qatar and Abu Dhabi, UAE. He&#8217;ll also be speaking in the U.S. at conferences and meetings in San Francisco, Las Vegas, Portland (OR), Houston and Pittsburgh in coming months. Jerry has crafted five new topics for his presentations in 2010.You can download a description of these talks here.

 
 LEEDing the way in TucsonYudelson Associates recently began work to provide LEED&amp;reg; project management services for a major corporate headquarters project in Tucson, working with a Phoenix&#45;based developer. The ca. 250,000&#45;sq.ft. building is aiming at LEED&#45;NC Gold certification. We&#8217;ll keep you posted on our progress as this project moves forward.

 
 Sustainable Campus Planning White Paper</description>
      <dc:subject>E&#45;Newsletter Archive</dc:subject>
      <dc:date>2010-02-17T18:51:21+00:00</dc:date>
    </item>

    <item>
      <title>Yudelson to Keynote Green Cities Conference in Melbourne</title>
      <link>http://www.greenbuildconsult.com/news/info/yudelson&#45;to&#45;keynote&#45;green&#45;cities&#45;conference&#45;in&#45;melbourne/</link>
      <guid>http://www.greenbuildconsult.com/site/yudelson-to-keynote-green-cities-conference-in-melbourne/#When:03:44:18Z</guid>
      <description>Green building consultant Jerry Yudelson will keynote the fourth annual “Green Cities” conference in Melbourne, Australia, February 23rd.
February 4, 2010&#8212;Green building industry thought leader Jerry Yudelson will keynote the fourth annual Green Cities conference of the Green Building Council of Australia (GBCA) in Melbourne later this month. The green building consultant will speak on February 23rd, addressing green building business and performance issues with his presentation, &#8220;If It Doesn’t Perform, It’s Not Green.&#8221; Yudelson also keynoted the first Green Cities conference in Sydney in 2007, speaking then to nearly 1,000 delegates. 

According to the conference organizers, property and environmental industry leaders from around the world will use the Green Cities 2010 event to tackle the issue of greenhouse gas production from Australian cities, which are estimated to account for 70% of that nation&#8217;s greenhouse gas output. Green Cities 2010 is the largest and most influential green building conference in the Asia Pacific region. 

“The major focus of the green building movement has become the performance of green&#45;rated and green&#45;labeled buildings,” explains Jerry Yudelson, the principal of Tucson&#45;based green building consultancy, Yudelson Associates. “What we’re seeing is many high&#45;level rated green buildings falling well short of predicted performance.” Yudelson advocates reducing the certification level of green buildings that fall short of initial performance claims. “Certifying existing buildings as green uses actual performance data; new buildings should be held to the same standard,” he added.

Green Cities is a joint initiative of the Green Building Council of Australia and the Property Council of Australia. Romilly Madew, CEO of the GBCA, said urban greenhouse gas production was one of the greatest challenges facing Australia today. &#8220;Sustainable, productive and healthy cities are crucial to Australia&#8217;s future success,&#8221; she said.

Yudelson says that research for his most recent book, Greening Existing Buildings, showed him that buildings could reduce the energy and water use of existing buildings by 40 percent or more. “It’s unacceptable to give green certifications to new buildings that don’t meet the same standard,” he said. “We need to hold performance of new construction accountable, if we are going to meet our goals for reducing carbon emissions from the built environment.”

About Yudelson Associates
Yudelson Associates is a leading international firm in sustainability planning and green building consulting. The founder, Jerry Yudelson, is widely acknowledged as one of the nation’s leading green building and sustainability consultants. He is the author of 12 green building books, including the forthcoming Dry Run: Preventing the Next Urban Water Crisis (New Society Publishers, 2010), and served for two years as Research Scholar for Retail Real Estate Sustainability for the International Council of Shopping Centers, a 70,000&#45;member international trade organization. He is a frequent green building speaker at industry and professional conferences and chaired the industry’s largest annual show, Greenbuild, for the past six years, from 2004 through 2009.

Jerry Yudelson can also be seen on http://www.youtube.com/jyudelson and followed on Twitter

Read this press release on the web with other resources.

Click here to download the PDF version.</description>
      <dc:subject>Company Press Releases</dc:subject>
      <dc:date>2010-02-06T03:44:18+00:00</dc:date>
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    <item>
      <title>Green Build Bulletin | December, 2009</title>
      <link>http://www.greenbuildconsult.com/news/info/green&#45;build&#45;bulletin&#45;december&#45;2009/</link>
      <guid>http://www.greenbuildconsult.com/site/green-build-bulletin-december-2009/#When:15:48:19Z</guid>
      <description>In This Issue: Greening Existing Buildings; End of an Era: Yudelson Exits from Greenbuild Steering Committee; Free Research Report: Water&#45;Efficiency Technology Opportunities; Green Building Keynotes: Like a Rolling Stone; Other News in Brief
New Book: Greening Existing Buildings
Greening existing buildings is the next big green building trend. If we are ever to meet our carbon reduction goals, we have to dramatically improve the existing building stock. Jerry&amp;rsquo;s new book, &amp;ldquo;Greening Existing Buildings&amp;rdquo; (McGraw&#45;Hill, 2009) recaps how to work a project through the LEED for Existing Buildings Operations &amp;amp; Maintenance (LEED&#45;EBOM) rating system. LEED&#45;EBOM has been the fastest growing LEED rating system this year. &amp;ldquo;Greening Existing Buildings&amp;rdquo; has already been named one of top 10 architecture books of 2009 in a national  newsletter.&amp;nbsp; You can find out why  thousands of buildings are now pursuing this LEED rating by ordering this book now or by downloading free chapters.
 
Click here to learn more.
Download free chapters of &amp;ldquo;Greening Existing Buildings&amp;rdquo; by visiting the Yudelson Associates Blog.


 End of an Era: Yudelson Exits from Greenbuild Steering Committee
 After 8 years of  building the country&amp;rsquo;s largest green building conference, Greenbuild, Jerry Yudelson stepped down as chair of the Greenbuild Steering Committee during the closing plenary session of the 2009 event in Phoenix. Growth has been non&#45;stop since the first conference in Austin in 2002. In fact, Greenbuild has grown 7&#45;fold in attendance and sevenfold in exhibit space during the past eight years. Truly a smashing success! See you in Chicago next year. 
Read about how Greenbuild&amp;rsquo;s success reflects green building&amp;rsquo;s global growth in our press release, &amp;ldquo;Green Building&#8217;s Global Growth Highlighted in Organizer&#8217;s Tenure.&amp;rdquo;&amp;nbsp;  

 Free Research Report: Water&#45;Efficiency Technology Opportunities 
Yudelson Associates has just published an exciting new research report, &amp;ldquo;Water Efficiency Technologies for Mechanical Contractors: New Business Opportunities,&amp;rdquo; which you can download today from our website.&amp;nbsp; You will learn about new water&#45;efficiency technologies for green buildings and how designers and builders are incorporating rainwater harvesting and gray water reuse in dozens of new projects. Thanks again to the Mechanical Contractors Education and Research Foundation for their sponsorship. 
Download a free copy of this report 
Check out &amp;ldquo;More Free Resources&amp;rdquo;

 
Green Building Keynotes: Like a Rolling Stone 
Jerry Yudelson continues to travel extensively, providing leading edge information and insights at green building, architecture, construction and development events across the country and around the world.
Speeches in December and January include the Southwest Chapter of CoreNet Global, the corporate real estate leaders, in Fort Worth, TX, on the subject of European green building design and a presentation on &amp;quot;Selling Energy Management Solutions&amp;quot; at the National Association of Electrical Distributors in San Diego. 
In January and February, Jerry will speak at the Australia&#45;U.S. Energy Dialogue in Los Angeles and keynote at the GreenCities 2010 conference in Melbourne, Australia. 
To make Jerry Yudelson&#8217;s presentation a highlight of your next event, please email Jerry or call +1&#45;520&#45;207&#45;9759

 Other News in Brief
New Yudelson Team Member on Board Susanne Jasper, holder of a JD  degree from Germany, has joined the Yudelson Associates&amp;rsquo; staff as Marketing Coordinator. You may be hearing from her soon. We&amp;rsquo;re also using Susanne&amp;rsquo;s native German language capabilities to stay connected with green building developments in Germany. 
Eco&#45;Charretting in Texas One of our engaging new projects was to lead an eco&#45;charrette exploration of green building and development options for a leading urban developer in San Antonio, Texas. Stay tuned for more updates on this exciting $40 million mixed&#45;use, residential/commercial/retail project. 
New Water from The Sea 

The largest desalination project in the U.S., the $360 million, 50&#45;million gallons per day Carlsbad (CA) Desalination Project by Poseidon Resources Group is poised to sell $530 million in tax&#45;exempt bonds to support the project, after gaining a subsidy of $250 per acre&#45;foot of water delivered from the Metropolitan Water District of Southern California. Groundbreaking will be early in 2010. 
LEED&#45;EBOM for Retail &amp;ndash; New Adaptations The next new frontier for green buildings is the retail sector. Jerry has just wrapped up two years at the Research Scholar for Retail Real Estate Sustainability for the International Council of Shopping Centers (ICSC) and is now working with the U.S. Green Building Council  and a great working group to adapt LEED for Existing Buildings Operations &amp;amp; Maintenance (LEED&#45;EBOM) for the retail sector. Look for some exciting new strategies for bringing all the myriad of retail types into the green building operations tent! 
Read more on the Yudelson Associates Blog 
Follow Jerry on Twitter and Linked In!
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      <dc:subject>E&#45;Newsletter Archive</dc:subject>
      <dc:date>2009-12-10T15:48:19+00:00</dc:date>
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    <item>
      <title>Green Building&#8217;s Global Growth Highlighted in Organizer&#8217;s Tenure</title>
      <link>http://www.greenbuildconsult.com/news/info/green&#45;buildings&#45;global&#45;growth&#45;highlighted&#45;in&#45;organizers&#45;tenure/</link>
      <guid>http://www.greenbuildconsult.com/site/green-buildings-global-growth-highlighted-in-organizers-tenure/#When:18:40:45Z</guid>
      <description>Perspectives from green building consultant Jerry Yudelson underscores the remarkable growth of the nation&#8217;s largest green building conference and expo, Greenbuild, as well as its new global reach.
December 3, 2009&#8212;After six years as chair of the steering committee that created the country’s largest green building trade show and conference, green building consultant Jerry Yudelson of Yudelson Associates is leaving that role. Yudelson was involved in the Greenbuild show’s creation from the very first committee meeting in Tucson in 2001 and has chaired the steering committee for the show since 2004. 

“When we started Greenbuild at the U.S. Green Building Council, green building was in its infancy, and no one could have guessed what it would become in just a few years,” says Yudelson.

“From the first conference in Austin, Texas, in 2002, when we had barely 250 exhibitors and 2,500 attendees, the show has grown in just seven years to more than 1,000 exhibitors and 25,000 attendees at the most recent event in Phoenix last month,” Yudelson remarked. “This year, exhibitor booths increased by 30 percent, at a time when most other expos were shrinking in attendance. This is a remarkable tribute to the strong trend underlying green building in the U.S. and around the world.”

“This year, Greenbuild illustrated that green building has become a worldwide phenomenon and that the conference has become a leading platform for showcasing its global impact. By hosting the meeting of the World Green Building Council and showcasing 11 of the leading world councils from six continents at the opening plenary session,” said Yudelson, “Greenbuild demonstrated not only the expansion of green building worldwide, but also positioned itself as the leading international event in the green building industry.”

Yudelson added, “Greenbuild has also become the greenest trade show in the world, with hundreds of exhibitors committing to a green code of conduct in booth construction and operations. For example, this year all of the carpet used on the trade show floor will be sent back to the factory for recycling, whereas in most shows, the carpet is sent to a landfill after the event. Additionally, we typically set records each year at the local venue for the amount of recycling and use of organic food.”

Yudelson concluded, “What I’ve enjoyed most about my time heading the Greenbuild committee was the chance to work with talented people to create and establish permanently a world&#45;class green building event, one that brings together all of the products and services, along with the leading&#45;edge experts, needed to make the green building industry the success that it is today.”


About Yudelson Associates
Yudelson Associates is a leading international firm in sustainability planning and green building consulting. The founder, Jerry Yudelson, is widely acknowledged as one of the nation’s leading experts on green building and green development. He is the author of 11 green building books and serves as Research Scholar for Retail Real Estate Sustainability for the International Council of Shopping Centers, a 70,000&#45;member international trade organization. He is a frequent green building speaker at industry and professional conferences and chairs North America’s largest annual show, the U.S. Green Building Council’s Greenbuild International Conference, to be held this month in Phoenix. 

Jerry Yudelson can also be seen on http://www.youtube.com/jyudelson and followed on Twitter

Read this press release on the web with other resources.

Click here to download the PDF version.</description>
      <dc:subject>Company Press Releases</dc:subject>
      <dc:date>2009-12-03T18:40:45+00:00</dc:date>
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      <title>New Report Highlights Water Technology Opportunities</title>
      <link>http://www.greenbuildconsult.com/news/info/new&#45;report&#45;highlights&#45;water&#45;technology&#45;opportunities/</link>
      <guid>http://www.greenbuildconsult.com/site/new-report-highlights-water-technology-opportunities/#When:21:36:04Z</guid>
      <description>Green building consultant Jerry Yudelson’s latest report profiles new water technologies.
Tucson AZ (Vocus/PRWEB ) November 10, 2009 –&#45; What’s the fastest growing concern of the green building movement? Not necessarily energy, as you might suppose, but water conservation, including the water technology opportunities profiled in Jerry Yudelson’s latest green building report, sponsored by the Mechanical Contractors Education and Research Foundation, the research arm of the Mechanical Contractors Association of America (MCAA).

“In Water Efficiency Technologies for Mechanical Contractors: New Business Opportunities, I profile a growing trend in the green building movement – water conservation. This trend is highlighted by the new requirements of the LEED rating system that require 20% water savings for every project, compared with conventional buildings,” says Yudelson.

In this report, Yudelson outlines major opportunities in water metering, fixture replacements, cooling tower water reduction, rainwater harvesting and gray water reuse in buildings. “With major droughts affecting Florida, Georgia, Texas and California the past few years, it’s time to recalibrate our thinking about the importance of water in the built environment,” he said.

In the report, Jerry Yudelson profiles dozens of new technologies usable in both new buildings and retrofit projects around the U.S. and Canada. Yudelson presents a solid business case for water conservation, and outlines the close relationship of water use and energy use through what’s being called the energy/water nexus.

“It takes nearly half of U.S. water withdrawals to provide cooling for thermal power plants and it takes as much as five percent of our energy production just to move water, treat it, pump it to points of use and treat the resulting wastewater. We can’t solve energy problems without dealing with inefficient water use, and we shouldn’t try” maintained Yudelson.

“In this report, we provide a practical guide to water technologies for buildings. We show contractors, in particular, how concern over water shortages can generate great business opportunities for them. But this opportunity is not limited to contractors; it exists also for manufacturers, investors, technology developers, building owners and real estate developers” said Yudelson.

By saving money on water use through creative water conservation strategies and water technology investments, the report shows how commercial building owners can actually add significant value to their real estate holdings by lowering annual operating costs, increasing net operating income (NOI) and benefiting from the multiple of NOI reflected in building prices. “It’s possible to add $1 million to the value of a large building just by saving $100,000 in annual water costs” stated Yudelson.

The free 64&#45;page report is available from Yudelson&#8217;s web site and at the http://www.mcaa.org/store.

About Yudelson Associates
Yudelson Associates is a leading international firm in sustainability planning and green building consulting. The founder, Jerry Yudelson, is widely acknowledged as one of the nation’s leading experts on green building and green development. He is the author of 11 green building books and serves as Research Scholar for Retail Real Estate Sustainability for the International Council of Shopping Centers, a 70,000&#45;member international trade organization. He is a frequent green building speaker at industry and professional conferences and chairs North America’s largest annual show, the U.S. Green Building Council’s Greenbuild International Conference, to be held this November in Phoenix.

Jerry Yudelson can also be seen on http://www.youtube.com/jyudelson and followed on Twitter

Read this press release on the web with other resources.

Click here to download the PDF version.</description>
      <dc:subject>Company Press Releases</dc:subject>
      <dc:date>2009-11-12T21:36:04+00:00</dc:date>
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    <item>
      <title>Greening Existing Buildings: New Book Highlights Success Stories</title>
      <link>http://www.greenbuildconsult.com/news/info/greening&#45;existing&#45;buildings&#45;new&#45;book&#45;highlights&#45;success&#45;stories/</link>
      <guid>http://www.greenbuildconsult.com/site/greening-existing-buildings-new-book-highlights-success-stories/#When:05:11:39Z</guid>
      <description>Green building consultant Jerry Yudelson&#8217;s latest book profiles greening of existing buildings.
Tucson, AZ (Vocus/PRWEB ) October 20, 2009&#8212;What’s the fastest growing sector of the green building movement? Not the usual architectural highlights of zero energy buildings seen in trendy design magazines, but the more prosaic existing building upgrades profiled in Jerry Yudelson’s latest green building book, Greening Existing Buildings (McGraw&#45;Hill Professional, November 2009).

“In Greening Existing Buildings, I profile the fastest growing trend in the green building movement – upgrading existing buildings. This trend is being seen throughout the U.S. and Canada, especially with the growing focus on global warming and reducing the carbon emissions from building operations,” says Yudelson.

According to Yudelson, in the first nine months of 2009, while new commercial building construction was falling, registrations at the U.S. Green Building Council for existing building upgrades were growing more than 100% from 2008 (end of year) totals. In fact, during that period, more than 450 million square feet of existing buildings signed up for the LEED for Existing Buildings – Operations and Maintenance Certification program. (Source: U.S. Green Building Council)

In the book, Jerry Yudelson profiles dozens of LEED&#45;certified renovation and retrofit projects around the U.S. and Canada, presents a solid business case for greening existing operations, and shows how leading real estate management companies are moving forward with building upgrades even in the face of a staggering recession.

“In this book, I provide a practical and comprehensive guide to greening existing buildings, featuring energy saving green operations, water conservation upgrades, marketing strategies, corporate sustainability programs and a 10&#45;point best practices program for greening any real estate portfolio,” added Yudelson. “Through interviews with more than 25 green building authorities, I show how the LEED program generates more than 50% annual cash&#45;on&#45;cash returns for building owners. It’s really a no&#45;brainer for any building owner.”

Aimed at professionals in building renovation, construction and operations, along with those engaged in real estate finance and policy makers in government, the book provides an introduction to how sustainability thinking and green building operations are changing this huge commercial sector.

The 336&#45;page hard cover book is part of McGraw&#45;Hill Professional’s GreenSource series and is available from amazon.com.

You can preview chapter 3 of the book here. 

About Yudelson Associates
Yudelson Associates is a leading international firm in sustainability planning and green building consulting. The founder, Jerry Yudelson, is widely acknowledged as one of the nation’s leading experts on green building and green development. He is the author of 11 green building books and serves as Research Scholar for Retail Real Estate Sustainability for the International Council of Shopping Centers, a 70,000&#45;member international trade organization. He is a frequent green building speaker at industry and professional conferences and chairs North America’s largest annual show, the U.S. Green Building Council’s Greenbuild International Conference, to be held this month in Phoenix. 

For more information on Yudelson Associates please visit the company’s website. Jerry Yudelson can also be seen on http://www.youtube.com/jyudelson and followed on Twitter

For more information on Yudelson Associates please visit http://www.greenbuildconsult.com.

Individuals may also use this site to subscribe to Yudelson&#8217;s green building blog and/or his Green Build Bulletin E&#45;Newsletter.

Click here to download the PDF version.

Read this press release on the web with other resources..</description>
      <dc:subject>Company Press Releases</dc:subject>
      <dc:date>2009-11-06T05:11:39+00:00</dc:date>
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    <item>
      <title>Sustainable Retail Development: Strategies for Success</title>
      <link>http://www.greenbuildconsult.com/news/info/sustainable&#45;retail&#45;development&#45;strategies&#45;for&#45;success/</link>
      <guid>http://www.greenbuildconsult.com/site/sustainable-retail-development-strategies-for-success/#When:04:18:39Z</guid>
      <description>Green building consultant Jerry Yudelson’s latest book profiles green retail worldwide. 
Tucson, AZ (Vocus/PRWEB ) October 20, 2009&#8212;Is sustainable retail development an oxymoron? Not according to the many retailers and retail developers profiled in Jerry Yudelson’s latest green building book, Sustainable Retail Development: New Success Strategies (Springer, October 2009), written under a grant from the International Council of Shopping Centers (ICSC).

“In Sustainable Retail Development, I show that retail green buildings and retail green development will grow significantly in importance over the next half&#45;decade. This trend is seen throughout the developed world,” says Yudelson. 

For the past two years, Yudelson has been ICSC’s first Research Scholar for Retail Real Estate Sustainability. In the book, he profiles retail sustainability efforts worldwide, presents a solid business case for greening retail operations, and shows how leading companies are advancing sustainable retail businesses. 

“In this book, I provide a practical and comprehensive guide to greening retail real estate, featuring green building and marketing strategies, corporate sustainability programs and a 10&#45;point action program for any retail real estate portfolio,” added Yudelson. 

Aimed at professionals in design, construction and operations of shopping centers and retail stores, the book provides an introduction to how sustainability thinking and green building design are changing this huge commercial sector. With full color photos and illustrations, the book highlights more than 30 green retail developments from North America, Europe, South America, Asia and Australia. There are also interviews with 25 leading industry experts. 

Softcover versions of the book are available from the http://www.icsc.org/cgi/displaybook/000309 or from Amazon.com. The hardcover version is available from Springer. 


Testimonials for the Book:
Mary Lou Fiala, Vice Chairman and Chief Operating Officer, Regency Centers:
“Sustainable Retail Development does an excellent job of discussing the opportunities available to retail developers for adopting high&#45;performance building design. Addressing and understanding the split incentives between retail developers and their tenants is the first step to finding solutions that reward both sides.”

Martin Townsend, Director, Building Research Establishment, United Kingdom:
“An authoritative book which is not only a pleasure to read from cover to cover, increasing the knowledge of the reader with the turn of every page, but also a book that can easily be used for quick reference. A must for all wanting to know about the current state of sustainability in the retail sector.”

Milton Cockburn, Executive Director, Shopping Centre Council of Australia:
“Jerry Yudelson has done a first&#45;class job in collecting constructive initiatives, examples and ideas from all over—not only from the USA—to assist retailers and retail property owners everywhere in pursuing a more sustainable business model.”

Arco Rehorst, Technical Director, Multi Asset Management, Gouda, The Netherlands:
“In good economic times, or in bad, green buildings and operations are here to stay. Jerry Yudelson provides a glimpse of some of the best industry practices worldwide, strategies to implement an effective green business plan and an invaluable road map for sustainable retail real estate.”

Prof. Dr. Filipa Fernandes, Spar European Shopping Centers, Salzburg, Austria:
“To think, feel and act sustainably, companies need to be able to draw on best industry practices and Sustainable Retail Development provides an excellent source for such practices in retail real estate. With examples from Austria to America and from Australia to Portugal, it gives a practical view of sustainability and what green shopping centers and retail stores can contribute to the corporate bottom line.”

Romily Madew, Chief Executive, Green Building Council of Australia, Sydney:
“Jerry Yudelson provides powerful insight into both why and how retail shopping centers should design and build green.”

Lauren Yarmuth, Principal, YRG Sustainability, Denver/New York:
“Sustainable Retail Development is a very impressive work. Undoubtedly, it will be an invaluable resource for architects and other professionals involved in the design, construction and renovation of shopping centers and retail stores.&#8221;

Justin Doak, Founder, Ecoxera retail consultancy, Austin, Texas:
&#8220;Sustainable Retail Development is a great snapshot of the transformation that the professional and consumer market will begin to witness in the retail industry. Jerry Yudelson provides a solid overview of what retailers should know to position themselves for the green transformation.”

About Yudelson Associates
Yudelson Associates is a leading international firm in sustainability planning and green building consulting. The founder, Jerry Yudelson, is widely acknowledged as one of the nation’s leading experts on green building and green development. He is the author of 11 green building books and serves as Research Scholar for Retail Real Estate Sustainability for the International Council of Shopping Centers, a 70,000&#45;member international trade organization. He is a frequent green building speaker at industry and professional conferences and chairs North America’s largest annual show, the U.S. Green Building Council’s Greenbuild International Conference, to be held this November in Phoenix.

For more information on Yudelson Associates please visit the company’s website. Jerry Yudelson can also be seen on http://www.youtube.com/jyudelson and followed on Twitter

For more information on Yudelson Associates please visit http://www.greenbuildconsult.com.

Individuals may also use this site to subscribe to Yudelson&#8217;s green building blog and/or his Green Build Bulletin E&#45;Newsletter.

Click here to download the PDF version.

Read this press release on the web with other resources..</description>
      <dc:subject>Company Press Releases</dc:subject>
      <dc:date>2009-10-21T04:18:39+00:00</dc:date>
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    <item>
      <title>Green Build Bulletin | October, 2009</title>
      <link>http://www.greenbuildconsult.com/news/info/green&#45;build&#45;bulletin&#45;october&#45;2009/</link>
      <guid>http://www.greenbuildconsult.com/site/green-build-bulletin-october-2009/#When:22:40:30Z</guid>
      <description>In This Issue:&amp;nbsp; Don’t Miss Greenbuild 2009;&amp;nbsp; New Book: Sustainable Retail Development Worldwide;&amp;nbsp; Free Webinar: Learn More About “Green Building Trends Europe”;&amp;nbsp; At Greenbuild: Put Christoph Ingenhoven’s Talk on Your Calendar;&amp;nbsp; Arizona’s First Major Green Retail Project;&amp;nbsp; Green Building Keynotes: On a Roll
Don&amp;rsquo;t Miss Greenbuild 2009

In case any of you don&amp;rsquo;t already know, the U.S. Green Building Council&amp;rsquo;s annual event, Greenbuild International Conference and Expo, showcases nearly 2000 exhibit booths and hundreds of presentations. It is North America&amp;rsquo;s largest green building event, and an absolute must for any professional involved with green building. And, it&amp;rsquo;s just days away!
Full disclosure: For the sixth year, Jerry Yudelson continues to serve as chair of Greenbuild&amp;rsquo;s conference steering committee. For more information, please visit www.greenbuildexpo.org
As we get ready to see many of you at Greenbuild in Phoenix, November 10&#45;13, we have much to share with you in this newsletter, including a new book, an invitation to a free webinar, and more. 
Please read on&amp;hellip;
&amp;nbsp;  &amp;nbsp;  

New Book: Sustainable Retail Development Worldwide
Jerry Yudelson&amp;rsquo;s latest book is Sustainable Retail Development: New Success Strategies. Just released by Springer, the large European publisher, this book was written for the International Council of Shopping Centers (ICSC).
This book is an essential volume for anyone involved in commercial green building development. It&amp;rsquo;s  the first and most comprehensive survey of green building&amp;rsquo;s impact on the global retail real estate industry. Sustainable Retail Development provides a guide for both retailers and developers so that they can better find their way through the maze of green building certification programs and sustainable green building operations options.&amp;nbsp; 
Click here to learn more.
Click here to order your copy today.
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Free Webinar: Learn More About &amp;ldquo;Green Building Trends: Europe&amp;rdquo;
Tuesday, October 20th, 1pm ET / 10am PT
Publisher Island Press is sponsoring a free webinar where Jerry Yudelson will discuss the insights and innovative green building practices that he illuminated in his recent breakthrough book, &amp;ldquo;Green Building Trends: Europe.&amp;rdquo;&amp;nbsp; 
This online event will take place this coming Tuesday, October 20th at 1pm Eastern, 10am Pacific.
 Click here to reserve your seat now.
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At Greenbuild: Put Christoph Ingenhoven&amp;rsquo;s Talk on Your Calendar 
For those of you attending Greenbuild, we have a strong recommendation: go hear architect Christoph Ingenhoven. We suspect that Ingenhoven is the best European green architect most Americans have never heard of. Be sure to catch his Master Speaker presentation at Greenbuild on Friday, November 13th.
 
Office tower for the RWE utility in Essen, Germany, and Headquarters building for Lufthansa at Frankfurt Airport
Jerry featured a number of Ingenhoven&amp;rsquo;s projects and his design philosophy in his book, Green Building Trends: Europe. For example, Ingenhoven&amp;rsquo;s office tower for the RWE utility in Essen, Germany, in 1995 was Europe&amp;rsquo;s first truly green high&#45;rise. His headquarters building for Lufthansa at Frankfurt Airport is one of the best green buildings in recent years.
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Arizona&amp;rsquo;s First Major Green Retail Project 
Yudelson Associates is proud to have played an important role in partnership with the Vestar Development Co. for the planning and development of the first major green retail project in the state of Arizona. The Oro Valley Marketplace Shops were certified LEED for Core and Shell Silver level. This project demonstrates how to use LEED certification as a tool for project design and construction management. It also features a 77&#45;acre riparian habitat restoration and substantial green power purchases, along with commitments to green operations.
Click here to download Jerry&amp;rsquo;s PDF &amp;ldquo;Trend Report&amp;rdquo; article with complete details.
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Green Building Keynotes: On a Roll
Jerry Yudelson continues to travel extensively, providing leading edge information and insights at green building, architecture, construction and development events across the country and around the world. 
Recent and upcoming keynote speeches include the U.S. Green Building Council&amp;rsquo;s Central Texas chapter in San Antonio and a presentation on Selling Energy Management Solutions at the Chicago Electric Association. Jerry also addresses issues of international water conservation at the National Society of Plumbing Engineering/Plumbing Contractors of America conference in Detroit, and spoke at the National Association of Electrical Distributors meetings in Chicago and New Orleans.&amp;nbsp; 
To make Jerry Yudelson a highlight of your event, please email Jerry or call +1&#45;520&#45;207&#45;9759 
Jerry, Jaimie and company look forward to seeing you at Greenbuild 2009 in Phoenix. Please say &amp;ldquo;hello&amp;rdquo; and enjoy the show.</description>
      <dc:subject>E&#45;Newsletter Archive</dc:subject>
      <dc:date>2009-10-17T22:40:30+00:00</dc:date>
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      <title>Yudelson Associates Certifies 1st Retail Green Building in Arizona</title>
      <link>http://www.greenbuildconsult.com/news/info/yudelson&#45;associates&#45;certifies&#45;1st&#45;retail&#45;green&#45;building&#45;in&#45;arizona/</link>
      <guid>http://www.greenbuildconsult.com/site/yudelson-associates-certifies-1st-retail-green-building-in-arizona/#When:20:38:58Z</guid>
      <description>Vestar Development’s Oro Valley Marketplace becomes LEED Silver certified.
Jerry Yudelson, President of Yudelson AssociatesTucson, AZ (Vocus/PRWEB ) October 1, 2009&#8212;Oro Valley Marketplace in Oro Valley, Arizona, in the Tucson metro area, was recently certified by the US Green Building Council at the Silver Level of the LEED for Core and Shell rating system. Yudelson Associates provided the LEED certification consulting services for Vestar Development Company of Phoenix, the project developer. 

Oro Valley Marketplace also provided the largest environmental remediation project in the Town of Oro Valley, restoring 77 acres of desert to natural riparian habitat. The certification is part of Vestar Development’s GreenSTAR program commitment to sustainable development in the Southwest and covers a 20,000&#45;sq.ft., in&#45;line shops building in the development’s northwest corner.

Yudelson Associates’ founder and president, Jerry Yudelson, said, “With an owner committed to doing the right thing and a cooperative design and construction team, we were able to put together a green design, construction and operations plan that represents a model for future retail development in Arizona.&#8221; This project exemplifies what you can do with land use, water efficiency, energy efficiency, materials choices, leasing guidelines and operating practices, to achieve green development goals.

The project makes major commitments to purchasing green power for building operations and to green operations practices. The Yudelson Associates’ certification team provided counsel to the developer, the architect, engineers and construction team on LEED requirements and prepared all documentation for submittal to the Green Building Certification Institute (GBCI), the USGBC’s project certification arm. Independent reviewers hired by GBCI reviewed all the documentation and awarded the project 30 points, enough to qualify for the Silver certification under the LEED&#45;CS standard.

This assignment was especially challenging for Yudelson&#8217;s team because the decision to seek certification was made late in the design process. &#8220;We were able to find a pathway to certification within the constraints of a fairly evolved design. Fortunately, the developer and the design and construction team were flexible and creative in making changes and finding solutions that were cost&#45;effective but still met LEED’s stringent guidelines,&#8221; said Yudelson.

About Yudelson Associates
Yudelson Associates is a leading international firm in sustainability planning and green building consulting. The founder, Jerry Yudelson, is widely acknowledged as one of the nation’s leading experts on green building and green development. He is the author of 11 green building books and serves as Research Scholar for Retail Real Estate Sustainability for the International Council of Shopping Centers, a 70,000&#45;member international trade organization. He is a frequent green building speaker at industry and professional conferences and chairs the industry’s largest annual show, the U.S. Green Building Council’s Greenbuild International Conference, to be held this November in Phoenix.

For more information on Yudelson Associates please visit the company’s website, greenbuildconsult.com. Jerry Yudelson can also be seen on YouTube at http://www.youtube.com/jyudelson and followed on Twitter at www.twitter.com/jerryyudelson.

For more information on Yudelson Associates please visit http://www.greenbuildconsult.com.

Individuals may also use this site to subscribe to Yudelson&#8217;s green building blog and/or his Green Build Bulletin E&#45;Newsletter.

Click here to download the PDF version.

Read this press release on the web with other resources.</description>
      <dc:subject>Company Press Releases</dc:subject>
      <dc:date>2009-10-01T20:38:58+00:00</dc:date>
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      <title>Green Building Consultant Challenges San Antonio City Groups to Welcome &#8220;New Green Era&#8221;</title>
      <link>http://www.greenbuildconsult.com/news/info/green&#45;building&#45;consultant&#45;challenges&#45;san&#45;antonio&#45;city&#45;groups&#45;to&#45;welcome&#45;new/</link>
      <guid>http://www.greenbuildconsult.com/site/green-building-consultant-challenges-san-antonio-city-groups-to-welcome-new/#When:00:53:28Z</guid>
      <description>With two keynote speeches in San Antonio, Texas today, Jerry Yudelson, one of the world&#8217;s top green building consultants, urged city leaders to begin a &#8220;New Green Era&#8221;
Tucson, AZ (PRWEB) September 3, 2009&#8212;Jerry Yudelson, author of ten green building books including &#8220;Green Building Trends: Europe&#8221; and &#8220;Greening Existing Buildings,&#8221; says there is a new way forward for U.S. cities as they struggle with the consequences of a serious and long&#45;lasting recession. Yudelson presented his ideas in two forums in San Antonio, Texas on Wednesday, September 2nd. His answer is a &#8220;New Green Era&#8221; focused on sustainable principles and actions, topics he expanded on in speaking to the Central Texas Green Building Council and Leadership San Antonio. 

Yudelson, a leading green building consultant, told the Central Texas Green Building Council that European examples hold promise for adoption in diverse environments such as central Texas. &#8220;The focus should be on adopting the European approach of &#8216;Quadruple Zero Sustainability&#8217; &#45; zero net energy use, zero net carbon emissions, zero net water use and zero net waste generation, for sustainable building to firmly take root in our culture. This is second nature to many European architects and engineers, but we&#8217;re still struggling with it here in the US because it takes away all our excuses for poor building performance. Zero is zero,&#8221; he said, &#8220;and there&#8217;s no way to weasel out of it. The New Era of Green requires a much stronger commitment to sustainable practices.&#8221;

Yudelson pointed out that Europeans would not think of designing buildings without daylighting and low energy use, issues that directly run against the conventional American understanding of real estate economics. He showed that these assumptions are shortsighted and presented clear evidence that high&#45;level green outcomes add significant value to buildings. &#8220;What part of a 30 percent increase in value from LEED certification is hard to communicate?&#8221; He challenged architects and engineers to do a better job of advocating for green building with their clients. &#8220;You are doing your clients a disservice by letting them build projects without LEED certification,&#8221; he said. &#8220;It almost amounts to dereliction of your duty as professionals.&#8221;

In speaking to Leadership San Antonio&#8217;s 34th annual &#8220;class,&#8221; Yudelson discussed how to plan for 25 years into the future, using sustainable principles, the theme of the group&#8217;s event this year. Leadership San Antonio (LSA), a jointly sponsored program of The Greater San Antonio Chamber of Commerce and The San Antonio Hispanic Chamber of Commerce, each year trains 50 new emerging and existing leaders to better serve the local community.

Citing examples of other 25&#45;year periods beginning in 1929 and 1979, Yudelson pointed out that while the future is inherently unknowable, certain principles serve best to guide planning and economic affairs. In earlier eras, it was innovative free enterprise coupled with a strong governmental oversight. In this case, he said that sustainability is going to be the driving force for the next 25 years in every part of the U.S. &#8220;We cannot escape the inevitable consequences of widespread climate change brought on by global warming,&#8221; he said, &#8220;but we can use sustainable principles to prepare our urban systems to assure prosperity, even in the event of almost certain disruptive changes.&#8221;

Yudelson told the San Antonio leaders that sustainable principles represent the best integration we have of the Triple Bottom Line &#45; economic, social and environmental well being, and that they should be doing more, both in public and private sector activities to promote education and action in sustainability. 


About Yudelson Associates
Yudelson Associates is a leading international firm in sustainability planning and green building consulting. The founder, Jerry Yudelson, is widely acknowledged as one of the nation&#8217;s leading experts on green building and green development. He is the author of 10 green building books and serves as Research Scholar for Retail Real Estate Sustainability for the International Council of Shopping Centers, a 70,000&#45;member international trade organization. He is a frequent green building speaker at industry and professional conferences and chairs the industry&#8217;s largest annual show, the U.S. Green Building Council&#8217;s &#8220;Greenbuild&#8221; International Conference, to be held this November in Phoenix.

For more information on Yudelson Associates please visit http://www.greenbuildconsult.com.

Individuals may also use this site to subscribe to Yudelson&#8217;s green building blog and/or his Green Build Bulletin E&#45;Newsletter.

Click here to download the PDF version.

Read this press release on the web with other resources.</description>
      <dc:subject>Company Press Releases</dc:subject>
      <dc:date>2009-09-04T00:53:28+00:00</dc:date>
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