Marketing Consulting Services
Jerry Yudelson is the leading authority on marketing green building services, projects and developments. Through his many talks, articles and books on the subject, Jerry has brought professional marketing practices to architects, engineers, developers and others engaged in green building. Take advantage of Jerry’s expertise to create a competitive advantage for your firm or company in this fast-growing green marketplace!
Types of Projects We Can Handle
Our consulting services include such varied activities as “due diligence” investigations and reports for venture capital/private equity investors, market entry and market development strategies for small green product manufacturers, marketing strategies and marketing collateral for commercial real estate developers and homebuilders, and direct marketing strategies and promotional programs for architects, engineers, interior designers and contractors.
Case Study
In 2011, Jerry was called on by three major West Coast architectural firms to facilitate dialog among principals and marketing staff about where to go with their sustainability marketing. By 2011, in many markets, sustainability has become “the cost of entry.” Where to go next with marketing capabilities and accomplishments is top of mind for every architectural firm. Jerry can help craft a program to renew the differentiation in sustainable design.
Case Study
Jerry’s work in promoting a Portland LEED Platinum $150 million healthcare project with an innovative 48-page case study, a distribution program that put this case study into the hands of more than 12,000 design and development professionals, and cover stories in three major trade journals, received a 2006 national marketing communications award from the Society for Marketing Professional Services (SMPS).
Our Approach
Figuring out how to take advantage of the rapidly growing green building market takes expertise and experience, along with a fine-tuned understanding of how each organization work. Jerry Yudelson’s experience in more than 200 consulting projects helps him quickly get to the core of your marketing issues and find cost-effective solutions that you can expect to deliver a high Return on Investment the very first year. Put Jerry’s expertise to work for you, and start getting those high-profile sustainable design projects that are now going to another firm.
Reconfigure your marketing efforts to meet the demands of the “green building revolution.”
Here’s a client comment from a quick-turnaround marketing communications project for a Vice President of a “Fortune 1000” company:“...you did a very good job in a relatively short period of time and we appreciate the effort.”
