Marketing Consulting Services
Jerry Yudelson is the leading authority on marketing green building services, projects and developments. Through his talks, articles and three books on the subject, Jerry has brought modern marketing practices to green building. Take advantage of Jerry’s expertise to create a competitive advantage for your firm or company in this fast-growing green marketplace!
Types of Projects We Can Handle: Our consulting services include such varied activities as “due diligence” investigations and reports for venture capital/private equity investors, market entry and market development strategies for small green product manufacturers, marketing strategies and marketing collateral for commercial real estate developers and homebuilders, and direct marketing strategies and promotional programs for architects, engineers, interior designers and contractors.
Case Study: Jerry’s work in promoting a Portland LEED Platinum (pending) $150 million healthcare project with an innovative 48-page case study, a distribution program that put this case study into the hands of more than 7,000 design and development professionals, and cover stories in three major trade journals, received a 2006 national marketing communications award from the Society for Marketing Professional Services (SMPS). As of mid-2007, the company had distributed more than 10,000 copies of this case study and has seen a rapid increase in the number of inquiries for major sustainable design projects.
Our Approach: Figuring out how to take advantage of the rapidly growing green building market takes expertise and experience, along with a fine-tuned understanding of how each organization work. Jerry Yudelson’s experience in more than 200 consulting projects helps him quickly get to the core of your marketing issues and find cost-effective solutions that you can expect to deliver a high Return on Investment the first year. Put Jerry’s expertise to work for you, and start getting those high-profile sustainable design projects that are now going to another firm.
Reconfigure your marketing efforts to meet the demands of the “green building revolution.” Here’s a client comment from a 2006 quick-turnaround marketing communications project for a Vice President of a “Fortune 1000” company: “...you did a very good job in a relatively short period of time and we appreciate the effort.”
